The 2016 racing season is nearly upon us so it’s time to design and make the new team kits. Last year’s kit was really popular and my suggestion that we changed the colour met with a resounding no from the team. So I asked custom designer guru Roger to come up with some ideas – using black again for the ShuttVR riders and purple for Squadra Donne.
Here are the designs...
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Perhaps naively, I expected some consensus from the riders when I posted Roger’s ideas on our team forum, but almost everyone had a different opinion. If there was a favourite, it was design 6, which was the one I liked the least and somewhat polarised opinions, with Alex Woods commenting “My gran’s got a jumper like 6 and so has George Michael from Wham”
In the end we went for an updated version of last year’s kit, with a new ‘Shutt Custom’ logo to promote our custom kit service (as not enough people are aware that we do this). The Squadra Donne kit is similar, but in the bright purple that was become their trademark for the last couple of seasons.
The finished kits will be handmade in Italy using the very best technically advanced fabrics, flat lock stitching, YKK zips and Shutt’s own chamois from Dr Pad. They will be with us in a month or so I’ve ordered and will be available on the Shutt website.
- Justin