With the Tour de France due to start this weekend in Yorkshire there have been any number of stories of people cashing in on this once in a generation opportunity. From houses on the route renting out rooms for many £100′s to pubs charging upwards of £30K for a booking this really is a golden (jersey) opportunity for some.
As the largest public sporting event in the world there are plenty guerrilla marketing opportunities which is why we are hoping to see Dirk Hofman make a return to Le Tour.
We first spotted Dirk at the 2009 Classics with the so tacky its cool camera bomb. Its strange to think that this simple piece of marketing has achieved such a cult following. From T-shirts to twitter accounts to British rock bands…everyone love Mr Hofman
Sadly he’s been missing in recent years…Dirk have a plug on us and hope to see you back again this year..
http://www.dirkhofman.be
Here are some of our favourite Dirk moments – some genuine, some courtesy of fans who are really into European motor-home humor…
